5 ESSENTIëLE ELEMENTEN VOOR REAL-TIME BIDDING (RTB)

For example, if a user searched for the term ‘The best hotels in Madrid’, then an advertiser targeting keywords ‘hotels in Madrid’ would likely have their ad displayed in the search results. Publisher Uses SSP: A publisher integrates their site or digital platform with a supply-side platform (SSP) to manage and offer their ad inventory to